Delivering what customers want is the new winning strategy for business. And, as technology is not limited anywhere, businesses can achieve whatever they think their customers want. But, it is believed that the central customer need is optimum support and assistance.  

No matter, if you are a B2B business, or deal directly with customers, you would appreciate how important customer support and assistance can be! That’s where integrating agents that deal with customers’ queries most efficiently becomes essential. And, nowadays, keeping in mind the advanced technology, and customer comfort, Chatbots are emerging! Let’s dig more into this!  

What are Chatbots?  

Chatbots or virtual chat partners are specifically programmed agents that can chat, and answer your customers’ queries. These are developed on the principles of artificial intelligence, and machine learning! These can be integrated on any website or mobile software where your customers can interact, and get answers for their queries. So far, Chatbots are winning in creating an experience like never before for customers. 

“40% of customers don’t care whether a Chatbot or real human helps them, as long as they are getting the help they need!”  

~Hubspot 

This makes chatbots a winning tool today for establishing communication with customers. Not only this, these are considered to be some of the most successful virtual chat agents. So, if you are also a business, and want to ace the game of customer communication, and engagement, investing in Chatbots can be a smart move. Want to know why?  

Why investing in a Chatbot can be a smart move?  

• Assist customers at the right time!  

Think of a situation when your customer needs an answer to a query at midnight, but your sales and support team is probably asleep! That’s where Chatbots fill the gap!  

“Chatbots represent a new trend in how people access information, make decisions and communicate!”  

~Christie Pitts  

Verizon Ventures 

These can be programmed to answer specific sets of customer queries, and can also be programmed to answer different queries. This can mitigate the dependency on human teams, and also ensure optimum customer satisfaction that too 24*7. Furthermore, as customers get the answer to their query immediately through a Chatbot, this can help establish trust among customers.  

• Chat with customers in their language!  

One of the main attractive features of Chatbots is; they are multilingual!  

Yes, you read that right! Chatbots can be programmed to answer and understand customer queries in any language. This increases the level of personalization and gives customers a feeling of personal touch. Furthermore, this increases comfort for customers and makes them feel attended to and valued. For businesses, it helps them target customers far from their country, or from areas where the language of communication is different.  So, no matter if your customer is from a different corner of the world, or speaks a different language, you can assist them in their language!  

• Elevate customer engagement 

Generally, it is said that customer engagement is the pillar of customer retention. When a customer engages with your brand or business, they believe in your product or service. This increases the proportion of loyal, and repeat customers.  

Furthermore, when a customer engages or gets an answer to their queries immediately irrespective of the time, and language they prefer, the authenticity, and originality of the business get pronounced. This ultimately increases your market share, and reputation amid a target audience!  

• Save some bucks!  

No matter how much you deny this fact, often the hefty amount of business budget goes into optimizing and elevating the customer experience, service, and support. But, you can mitigate or stabilize this cost with the aid of Chatbots!  

As these are developed once and are then updated regularly, this somehow mitigates costs to significant levels. This lets you save the budget for other business operations.  

Wrapping up!  

“We’re no longer teaching people how to communicate with systems, we are teaching systems to communicate with people! “ 

As far as the future of customer support, assistance, and engagement are concerned, Chatbots are surely an important aspect. By giving businesses the power to communicate well with their customers, and also establish a two-way relationship, the time is not far when the whole customer communication, support, and interaction will be through Chatbots.  

So, if you also want to implement Chatbots in your business (if you haven’t done it already) get in touch with CPaaS providers such as Voxvalley! Get a Chatbot for your business, and let your customers know they are important!