Bulk SMS service has gained popularity in the last few years in almost all industries across the world.

Since it is a viable, faster, and cheaper option when compared to the other marketing counterparts, bulk SMS is used more in the current Covid-19 pandemic scenario.

Bulk SMS service can be used by any industry that has customers.

This then means that all types of industries, organizations, and institutions that have a database of customers to engage with can use bulk SMS.

Some of the industries and sectors that can use bulk SMS

1) FMCG Industries:

Also known as consumer packaged goods or fast-moving consumer goods (FMCG) industries have jumped into the bulk SMS bandwagon to stay in communication across various channels of people.

FMCG typically have vendors, distributors, wholesalers, retailers, and customers, etc. and all these are looped into communication via bulk SMS

2) BFSI Sector:

The banking, financial services, and insurance (BFSI) sector have a wide range of information to send and receive every day.

The bulk SMS service is extremely useful to BFSI to send notifications about the changes in banks’ rules or policies, alerts for cash withdrawal, account balance alerts, safe verification processes, alerting of fraud transactions, etc.

3) Logistics Industries:

Logistics sector is huge and requires a lot of coordination and communication to pass through various channels.

Logistics companies, including courier services, and supply chain logistics require to send information related to tracking the consignments, delivery of consignments, and whereabouts of the consignments, etc. all of which can be coordinated via bulk SMS

4) E-commerce:

One of the most benefitted industries for bulk SMS service in the e-commerce industry especially during the current pandemic scenario.

People opting more for e-commerce deliveries now has made it mandatory for e-commerce companies to sharpen their communication structures.

Bulk SMS allows them to bring rigor in sending all communications regarding deliveries, payments, delays, promotions, offers, and many more.

Conclusion:

While we have discussed only some of the sectors that are benefitting from the bulk SMS, industries like aviation, automobiles, education, healthcare, hospitality, and media and entertainment also have taken a leap towards bulk SMS. This shows how effective and viable this method is.