Promotional SMS is a text message sent for promoting products, upselling, and advertising a business.

Businesses use these messages to reach out to particular audiences who have opted to receive such messages.

When compared to the other SMS counterpart – transactional SMS, promotional SMS requires customers to have signed up to receive these messages either through SMS, or web-based sign-up, or a physical signature.

Organizations can attempt sales and promotions around specific events and brands through promotional SMS.

This method has high open, and conversion rates compared to emails and phone calls.

Promotional SMS is an inexpensive method of reaching larger groups of people and is instantly delivered notwithstanding the availability of the internet.