With recent times promulgating the need of making everything available online, many software products felt a lack of features on their platforms. As everyone knows how the whole world adopted new ways of communicating, i.e, video calling or conferencing, it became essential for software products to incorporate this feature in their product to stand firm in the market. Though a complete development of a new platform can be cumbersome and time-consuming, APIs and SDKs came to the rescue.  

API or Application Programming Interface introduces extra features to software products by stable integration. In other words, API allows us to make software programs advanced by incorporating other technologies, features, and even stability, and security features. This enables the integration of a set of features without any hefty development and just a single-step API integration for websites and software products.  

And when a need for video calling emerged, tech giants got inclined to integrate video conferencing API on their platforms.  

What is a Video conferencing API?  

Video conferencing API is an API that lets you integrate the feature of real-time video calling/conferencing on your software product. You can integrate the feature of video calling with this API integration on your platform. Further, this type of video/chat calling API can be of use to various types of platforms.  

For instance, if you have an ed-tech or social communication platform, or even a product for organizing meetings, a video conferencing API can help you stabilize and make these features available on your software. So, if you want to build a product with stable, interactive, and advanced video conferencing features, video/chat calling API is your go-to tool!  

Not only this, if you intend to integrate any third-party communication or video-conferencing feature on your mobile applications, a SDK integration can help you achieve better communication with your customers.  

Why choose Video conferencing API?  

Having a video conferencing app in today’s time is challenging because the market has a lot of competitors. Setting up a stable user base and acquiring a reasonable market share is cumbersome but the right time of product launch can give you a first-come advantage. But, often developing a stable, properly functioned, and secure app is not children’s play and consumes a lot of time as well as requires hefty costs.  

That’s where a video conferencing API can save you. This can be integrated into your already developed platform and can deliver users’ a stable, safe, and optimally functional video calling feature. This can save developing costs, time, and any extra hassle. But, all benefits depend on the type of API you choose.  

Yes, you read that right. The way you choose your API can exert a lot of difference on your product. Here are some of the factors you need to consider while looking for a stable video conferencing API–  

• How easy is it to use and manage?  

Some video/chat calling APIs are hard to manage which makes integrating them into the software product extra cumbersome. As APIs are supposed to ease the process and mitigate any loopholes, having a difficult-to-manage API would aggravate the situation rather than rectify it.  

So, it is always recommended to choose an API that is easy to manage and integrate. Also, it should also not compromise the ease of utilizing the product. Further talking about mobile applications, a SDK integration is required which is also easy to manage and integrate.  

• Scalable and Flexible 

Today, tomorrow, or months after your product is gonna have more users. But, if your API is not friendly or flexible for scalability, it can cause glitches in your integration, this would affect products’ performance and would push you on the horizon to find other solutions for your product.  

Therefore, a video conferencing API that allows easy scalability is recommended to use. This would keep you in a safe zone even when your product scales and acquires a big market.  

• Experience 

Sometimes, how reliable an API solution depends on various factors and dominantly on the experience of your users. For instance, if you are choosing an API for a platform that is solely for video chatting or meetings. So, you are advised to opt for an API that is stable for such utility. Consider factors like, can it handle many videos in real-time? How about the quality of the video, connecting users from different locations, and so forth! To ensure this, get API integration from specialized providers such as Voxvalley.  

That’s how a live video conferencing API can make a difference to your product, but integrating API is always an after step of developing an app. So, are you curious about how you can develop a video chatting app? Let’s discuss!  

How to develop your video conferencing app?  

With video chat apps’ market elevating continuously since the last 2-3 years, developing video conferencing apps can satisfy your business needs. But, it is not as easy as it sounds! Having your video conferencing app is in no way an individual’s drill. You need a team of brilliant minds with different expertise, just the way you like.  

• To begin with, you would need people with expertise in project management, UI/UX designing, android/iOS development, quality analysts, testers, and a few people with customer support expertise. And also, keep in mind selecting people according to the technology or programming language you would be working on.   
• The next step is setting up a prototype. Once you decide what all to include in your video conferencing app; the features, and other amenities such as allowing integration with social platforms, you will gain an idea about the app’s look, and utility. In this step, also work on wireframe, mock-up, and initial prototype.  
• Once you have a prototype ready, move forward to testing. Test all integrations, gateways, data security, or access points. This would decide your software product’s actual functionality, performance, and also market acceptance.  

This is how you can also be a part of the video conferencing platform market. But, one more way rather than investing time, money, and effort in developing a new video calling app, leveraging the video conferencing API is a smart decision.  

But, also remember the provider you are taking an API or SDK service from makes a huge difference. To be sure, get it from one of the best such as Voxvalley. Contact now for all API, and SDK services that too with excellent customer service and affordable costs. No matter if you want to get communication channels integrated on mobile applications or on website platforms, Voxvalley can help!