SMS has been a critical communication tool, especially during the uncertain times of Covid-19 with a restricted physical movement.

Two-way messaging especially is still the most popular messaging system for businesses committed to interacting with their customers regularly to enhance business.

Two-way Messaging:

Two-way messaging or two-way SMS is a capability to send and receive messages to and from customers.

Unlike the one-way SMS, two-way allows you to send relevant information and receive a text response, hence facilitating an authentic conversation with the recipient.

While offering a personalized experience to the customers, two-way messaging is a direct, specific, and action-oriented message.

This enables the customers to interact with businesses.

Organizations that are actively aspiring to build their customer relations and increase sales find this a viable alternative.

Sending Messages Using APIs From Web and Mobile Apps:

Hundreds of people can be reached through two-way messaging using a web-based platform or mobile app by integrating an API.

Our two-way messaging is an easy-to-use, web and mobile-based solution for all your bulk SMS needs.

We integrate APIs to enable you to send high-volume messages to your customers to respond back in short codes, or use long codes in the SMS marketing campaigns.

Here is how the integration works:

You can enable SMS from your applications within minutes in three easy steps.

1. We provide API which is integrated into your web app or mobile app

2. Integrate OTP or two-factor authentication API to safeguard your data, accounts, and users transactions

3. Build your unique identity while sending an SMS by having your own sender ID

And you are ready to go!

5 Major Benefits of Two-way Messaging:

1) High Read-rate:

SMS is the most read in the communications world.

It has a whopping 98% read-rate as compared to the 48% read-rate of emails. Almost 90% of messages are read within 3 minutes of the receipt.

2) Easy to Manage:

For recipients receiving, reading, and responding to SMS is easier than opening emails or instant messages.

More people are willing to respond to SMS in two-way messaging as the response is in a short code of letters.

3) Low-cost and High ROI:

Setting up two-way messaging is cheaper compared to other messaging platforms.

The return is unquestionably high on the investment because customers are more likely to buy your products again when they receive promotional messages from you.

4) Enhanced Customer Interaction:

SMS increases your chances of interacting with customers to a higher level.

Since customers find it easy to respond to SMS, loyalty programs, and sales offers are highly recommended in two-way messaging.

Based on customer behavior index and regions, messages can be customized to their particular needs.

5) Reliable and Flexible:

Despite the range of communication channels available for marketing, SMS still stands tall in reaching the patrons.

Using bulk SMS you can reach a large chunk of your customers in a very short time

Like it or not, SMS is going to be a way of life in the future too.

And having said that, engaging with existing customers, and to make way for further business is indeed the greatest opportunity with a small cost of integrating the API to your web and mobile apps.