SMS is one of the most effective ways of communication for many businesses to reach out to customers or suppliers with having a high open-rate and response rate when compared to other modes.

And, Due to the Covid outbreak, many businesses were forced to move their customer interactions to remote or virtual channels- leaving substantial growth for CPaaS to rise around 40% annually.

As per a report released by International Data Corporation, the CPaaS market is expected to grow to $17.7 Billion by 2024 that from $4.2 Billion in 2019.

With 75% of customers wanting to receive coupons, special offers, and more information via text, SMS has become an optimal channel for businesses to engage with their customers.

As a part of it, many businesses started using SMS messaging due to its scalability, cost-effectiveness, and easy way of reaching customers.

Two-way messaging is especially more important for brands to personalize communications and increase the satisfaction rate of customers.

What is Two-way Messaging?

Two-way messaging is like an online platform or a software application that allows you to send and receive messages to and from customers.

Unlike one-way communication, two-way messaging strikes up the conversation with the customers and helps brands solve two major problems.

Such as:

1. Loss of revenue due to low response rate and

2. Outdated and inconvenient way of communication with customers

Enterprises looking to deliver great customer experience can leverage CPaaS to communicate with customers one-on-one and create more opportunities with a meaningful engagement.

Send SMS from App to Mobile and Mobile to App:

Businesses rely heavily on SMS campaigns to promote their products, special offers, discounts, and for sending promotional messages to customers.

Integrating APIs to the web-based platform or a mobile application eases the task of reaching out to hundreds of people without having to pour lots of money into marketing.

Vox CPaaS APIs can be easily integrated into any of your communication channels and enables you to send high-volume messages to your customers and lets them respond back in shortcodes like (Y or N) or long codes.

CPaaS SMS APIs help companies to handle sensitive data from frauds, leaks, and other security threats with 2FA (two-factor authentication).

You can enable SMS APIs to your applications by simply following the below steps:

· Integrate the APIs provided by us to your applications

· Safeguard your data, accounts, or any sensitive information with 2FA

· Build your unique identity to send messages to your end customers

Our APIs make it easy for you to quickly deploy and develop real-time communications without having a requirement for any external hardware.

Benefits of Two-way Messaging:

Because of the flexibility, CPaaS solutions are used to fulfill a variety of communication needs for enterprises.

· Provide live chat assistance for enterprises to deliver a seamless customer experience with faster resolutions.

· CPaaS offers opportunities for businesses to engage with customers at every touchpoint.

· Allows you to send personalized messages on one-on-one interactions, thereby increasing the retention rate of customers.

Businesses need to stay close to their customers to build relationships, increase sales, or increase revenues. Adding real-time features to their communication channels helps businesses deliver the kind of experience that the customer is expecting.

Want to Integrate our APIs into your communication channels? Sign up for a free trial today or click here to contact our experts!