The Internet has opened the possibility of communication many fold when we compare our current day to twenty years back.

With the worldwide use of mobile devices, this has become even easier.

However, SMS or short messaging is the most popular in this communication era both as promotional and transactional methods.

Bulk SMS is the most viable option for sending a message to a large number of people at one time without the Internet.

The most important use apart from individual usage of SMS is businesses promoting their brand, sending updates and notifications, and build loyalty programs.

Since the volume of these SMS is high businesses opt for bulk SMS to engage with customers.

How Bulk SMS Works?

SMS API is integrated into your business application enabling you to send two-way messages using short and long codes.

Bulk SMS is facilitated through short-codes facilitated by APIs.

These are typically useful in business to customer settings.

If a bulk SMS marketing campaign is to be facilitated, a long code is used.

Safe and secure end-to-end communication is possible on mobile or web applications.

Two-factor authentication API safeguards your data and transactions without the dependence on third-party applications.

5 Steps to Kick Start Your Bulk SMS Campaign:

1. Choose the bulk SMS provider and API
2. Integrate the API into your application
3. Choose numbers from your database to create a distribution list
4. Write a custom text message
5. Schedule time and date for sending the SMS and click go

Bulk SMS has been divided into transactional and promotional messages.

However, as per the latest TRAI guidelines, now businesses can send bulk SMS under transactional, promotional, service implicit, and service explicit categories.

Some Important Uses of Bulk SMS:

• Bulk SMS can be used for sending offers and alerts to existing customers to let them get the information first
• Build loyalty programs, festive deals, and branding messages
• Send OTP, verification codes, and other important information
• Send promotional SMS, free coupon codes, and other advertising offers
• Share product tracking details, transit status
• Send latest account updates
• Payment and booking confirmations
• Organize games, voting contests, and fun activities
• Collect customer feedback

All the above and more are possible with bulk SMS for an affordable cost.

Since the SMS feature is present on all phones irrespective of their brand and cost, it does not require the end-user to install, buy, or download any application.

Hence, it is obvious that industries opt for bulk SMS to reach a large number of customers across a large geographical region very quickly.

Bulk SMS is now widely used by many industries such as e-commerce, hospitals, educational institutions, cinema halls, restaurants, and others that reach the customer directly on their mobile phone.

Different Verticals That Use Bulk SMS:

• Financial sector such as banks use bulk SMS for various types of information, OTP, verification codes, promotional offers, and other tactical messages
• Hotels and restaurants for the food and beverages domain use bulk SMS for promoting their hotels, restaurants, new launches, loyalty programs for existing customers, coupon-codes, and other activities
• Hospitals, clinics, polyclinics, diagnostics, etc. from the healthcare industry are benefitting from bulk SMS to give updates to patients, to send appointment details, doctors’ visits, and any promotional offers
• Educational industries have a huge demand for sending bulk SMS and they use the APIs to cater to the student, and parent community to send updates for admissions, exams, postponements, results, schedules, timetables, and other related information
• Travel and logistics industries have a large number of messages going out every day and they benefit largely from bulk SMS
• E-commerce domain is resplendent with offers, customized promotions, and discount codes and the bulk SMS option best suits them
• Other industries like automobiles, travel, and retail also need bulk SMS to send regular updates on their latest products, or travel schedules, etc.

Some Benefits of Bulk SMS:

• First and foremost, bulk SMS is the fastest mode of communication
• Since this pops up on mobiles instantly and does not require you to log in to read and respond, available on all mobile devices and brands, people read SMS more than emails and other communication
• This is by far the most economical mode of communication. It is affordable for businesses of any size. Businesses can choose from different bulk SMS plans and stay within their budget
• Carrying out marketing campaigns with a minimum budget is now possible with bulk SMS
• Anyone with the knowledge of handling a basic mobile model can operate SMS and no special knowledge is required
• SMS API is easy to integrate and manage making it the favorite of many business owners with little or no technical knowledge
• Bulk SMS is suitable for all types of industries with a customer base. This is a flexible tool with the highest returns
• Instant communication is possible with SMS making it reachable to a broad spectrum of audience within seconds
• A higher response rate is another favorite feature in bulk SMS. SMS has as high as a 98% open rate while compared to a 22% rate for emails
• SMS can be sent without the Internet and this makes it a viable option for many businesses without Internet facility

Whether you are a small, medium, or large industry, bulk SMS plays a key role in reaching out to customers.

SMS has become a way of life for many individuals and organizations and functioning without this feature is almost next to impossible.

With that in the background, contact us for your bulk SMS needs.