Bulk SMS is one of the most efficient ways to reach your customers.
That said then, we have to weigh how this platform can help you serve your customers.
In the current Covid-19 scenario, it is critical for businesses to survive, and sustain themselves in a remote world.
With the uncertain circumstances we are dealing with today, all businesses are looking at making their communications with customers real-time, and effective.
Bulk SMS is one of the most cost-effective solutions for businesses to touch base with their existing, and new customers.
From an end-user point of view, SMS is easy to read, easy to receive (as it works without the Internet), and easy to respond to.
It is no wonder then that studies about real-time communications show that SMS has a 98% open rate.
This is by far the best when compared to emails, phone calls, and other communication methods.
Since mobile is available to all, and since SMS is a platform, and device-independent, this can reach thousands in just a few seconds.
Customers are the first ones to get promotional news, offers, discounts, and even branding messages.
They also benefit from messages carrying OTP for transaction fulfillment, bank updates, e-commerce updates, etc.
Healthcare institutions reach out to patients on SMS with appointments, reminders, prescriptions, etc. for a quick information outreach.
A study of customers says that about 40% of recipients respond positively to the sales offers and buy the products.
It is really no wonder that SMs is by far the most popular technique for relaying news and staying engaged with customers.
Small, medium, or large businesses can confidently consider bulk SMS for a meager charge, and improve their customer relations, and contribute to the business.