Marketing; a regulated process to market or promote your business’s products, and services to the customer, is dynamic and is subject to continuous changes. It is believed that to develop a sure-shot winning strategy for marketing, it is paramount to embrace new technology, a mindset of new-age customers, and a well-researched process. And, that’s where marketing becomes difficult and tedious!

But, as marketing changes with time, it also got affected by promulgating digitalization of the modern era. And, Digital Marketing is the new age of Marketing!

What is Digital Marketing?

Digital Marketing is a world of marketing that leverages the online web. It can involve executing marketing on search engines, social media, email, and other mediums of reaching customers online. As the new-age customer is living on online platforms, it is said to be the best strategy for marketing in recent times. And, many businesses also follow the approach of amalgamating traditional as well as digital marketing strategies to get the most out of their target market.

“According to smart insights, it has been found that 36% of marketers believe that the combination of traditional, and digital marketing is the best strategy!”

But, as everything comes with pros and cons, Digital Marketing also propounds some challenges. And, one of the major challenges of digital marketing is establishing customer engagement.

What is Customer Engagement, and Why is it a challenge in Digital Marketing?

Customer engagement is the process of building a relationship with a business’s prospective customer. It begins from the customer’s first interaction with your product or service, and practically never ends! The way you sell your products or services to your customers ensures customer engagement. But, believe the experts, It is not as simple as it sounds!

Think of a situation when you have to convince someone to buy a new product. But, the real challenge is, you need to do that without meeting that person.

That’s what digital marketing is, and that is why it is challenging!

Convincing people with the help of face-to-face interaction or by showing products in the real world is easy and has been in fashion for years. But, this advent of habit change of finding everything on screens has completely revolutionized marketing. And, businesses have to endorse their products, or services to reach customers straight on their screen.

This is why customer engagement in digital Marketing becomes challenging. But, the quest doesn’t end here. The real challenge is not only reaching customers on their screens, but also, taking them to make the final action; such as product, or service purchase! To conquer this, businesses take up various strategies such as email marketing, social media ads, running campaigns, promotions, and discounts on the online purchase!

But, customers are unpredictable. And, the customer who feels engaged with your product today, might lose interest tomorrow. This is what makes continuous customer engagement a necessity.

Let’s dig deeper!

Importance of Customer Engagement in Digital Marketing

• Boosts Brand Experience

A journey from business to brand is of endless miles. But, it can be shortened if you implement the right strategies on time. And, one of those right strategies is customer engagement.

“According to stats, almost 90% of people decide about purchasing a product or service only after searching for a brand!”

And, that’s what makes brand experience, and feedback a necessity in customer engagement. Though brand building takes years and years to ignite, the optimum strategy for customer engagement can surely fasten the process. It can deliver a sense of trust, and vision for customers. To gain customer engagement as brand building, one should design ads, or creatives that their customers want to see, and follow a carefully developed “customer-centric” strategy.

• Establish Customer Loyalty and Trust

When customers engage with your brand or business, it elevates trust and loyalty among new as well as existing customers of your brand. Furthermore, the way your customers participate, engage, and feel connected to your brand, clearly reflects the customer satisfaction levels.

“Don’t find customers for your product, find the product for your customers! “

~Seth Godin

And, it is of no rocket science, how customer satisfaction elevates customer engagement, and in turn business sales! One of the strategies to get customer engagement to gain their loyalty, and trust is to deliver what you promise!

Yes, you read that right! While some “business tactics” would force you to find bigger margins, the grassroot remedy for increasing business sales is to deliver what you think your customers need, and value! To further gain loyal customers, establish communication with our target market. You can do that with the aid of integrating chats, a communication platform on your online website, or sore. Want to integrate CPaaS platforms on your websites? Contact Voxvalley; one of the best CPaaS providers now!

• Insight, and Feedback!

When customers feel engaged with your products, or services, they give you their valuable feedback. With this, businesses can improve or modulate their services for serving a mass of customers with their valuable and quality products.

Further, customer engagement also provides insights that are unrivaled in the world of digital marketing. Insights like how customers interact with your product? What do they like the most? How many times did they visit your website? And so on. All these can help you navigate your target audience better, and win a plethora of new customers.

• Fasten the Sales Funnel Velocity

Believe it or not, one of the things that businesses find most challenging is increasing the velocity of the sales funnel or smoothening the customer journey from becoming a prospect to a loyal repeating customer. But, often the sales funnel has gaps!

“In sales: A funnel works best when it’s full and consistently being filled; hence, the more a funnel is funneling, the more fun it is to funnel”

~Paulette Smith

And that’s where having optimum customer engagement is critical. If your customer feels engaged with your product or service, the sales would slide smoothly. The customer will soon get from prospect to loyal customer that too in a few easy steps! So, if you want to lubricate your sales funnel, establish engagement with your customers in the right way!

“Engaging Customers” is the ultimate visiting card for business!

“In this age of the customer, the only sustainable competitive advantage is knowledge and engagement with customers”

~Forrester

As no business is permanent, and new competitors arise with a new sunrise, it is paramount to establish a brand, and recognition among customers. And, believe it or not, customer engagement is one victorious wand!

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