Getting business recognition, and gaining loyal customers is every business’s ultimate goal. But, it often is a rollercoaster ride. With every day emerging new competitors, it becomes strenuous for businesses to maintain their reputation, and brand value in the market.

Further, the opportunities to reach customers outside of business hours, convincing them to invest in your product or service seems hard nuts to crack in the traditional world. But, this has been solved by Digital communication channels!

Yes, no matter how much we criticize the advent of digitalization, it has streamlined and smoothened the flow of marketing channels. And, that is through Digital Marketing!

Digital Marketing that leverages online platforms to sell, and reach customers is booming and doesn’t seem to stop in the coming several decades. That’s Where “sell, where your customers are ” has come from, and formed the backbone of digital marketing. Not only this, even businesses think that adapting digital methods of marketing is the smart move to fit in!

“According to ClickZ, around 44% of organizations have started their journey to accomplish business operations, and customer engagement through digital mediums!“

But, there also are challenges in opting for digital mediums. One of those is reaching customers! As of now, you would not have a physical store to attract passing customers, or display your services, there emerges a need for various other principles. Such as the ability to reach customers anytime, communicate with them when they are available, and so on!

And, one of the solutions for this is leveraging CPaaS platforms!

How can CPaas platforms aid in establishing customer engagement through digital mediums?

CPaaS platforms or Communication platform as service is a service in which you can integrate cloud-based platforms on your online mediums. The integration of these platforms lets you communicate with your customers in real-time through different mediums. This

communication increases customer engagement and they feel entertained, and attended even through digital communication.

“In a study from IDC and Sinch, it is found that around 80% of companies have or will consider implementing conversational platforms to elevate customer engagement and experience. And, out of these, more than half will incline towards CPaaS to do it efficiently”

That’s where CPaaS bridges the gap for businesses. A customer. Let’s understand how different CPaas platforms can help it do it better!

● Messaging

Millennials nowadays are fond of messaging. And, no matter which app or platform you talk about, they will immediately flood you with features, comfort levels, and pain points. And, thus, leveraging the habit of messaging for engaging them into your business’s product or service can give unrivaled results.

In other words, integrating messaging platforms such as WhatsApp, Viber, etc. on your websites, or software can give revolutionary results.

“According to Zendesk, approx 28% of customers resolve issues through messaging an organization”

Thus, keeping in mind the comfort, ease, and engaging interface of messaging platforms, It is believed that integrating messaging CPaaS platforms is one of the best ways to ignite customer engagement and involvement. Further, leveraging these platforms for sending customers customized coupons, vouchers, discounts, and updates on their recent purchases can help establish a relationship that turns one-time customers into long-term loyal consumers of your product or services.

● Calling!

Though customers do prefer chatting or video call-like features, sometimes, the customer feels so struck on any pf purchase‘s step, they prefer calling directly and getting their doubts cleared. That’s when having a DID calling numbers for your business can make a difference.

This would directly elevate customer satisfaction and experience. Thereby, taking care of optimum customer engagement. Furthermore, this will also let you reach international customers in no time that too with complete ease. So, get your DID numbers today!

● Video Chat

Though businesses leverage video chat options comparatively less, integrating this feature on business communication platforms can establish robust relationships and engagement with customers. This imparts trust, and authenticity to customers. Further, video chat or leveraging videos for delivering a brand’s idea, and value to customers is also well-versed.

“According to a Wyzowl 2020 study, it is said that 80% of marketers claim that communicating a brand’s message through video increased business’s sales.”

And, the way video communication through CPaaS platforms interacts with customers helps establish a reputation among customers, and they feel attended. Which directly reflects the business’s sales and revenue. So, integrate video call or chat integration on your online platform, and build relationships with customers.

CPaaS is a lot more than just chatting, and calling!

If you think CPaaS platforms are all about just integrating the features of calling. And chatting on your business platforms, you are unaware of CPaaS applications! Be it miss call, SMS API integrations, or recordings, click to call, and other CPaas API, and SDK integrations, CPaas can

aid you to establish relationships with customers that can make you gain loyal customers.

Want to get CPaaS integration today?

If you have made up your mind to get CPaas integration on your business website and get desired growth in sales, and revenue, we suggest you take these services to form the best class CPaaS providers. One such provider is Voxvalley! Visit its official website for complete information!