Most of the businesses send text messages to the customers from random numbers, this creates confusion among the users without recognizing the source and ends up in losing their attention. Internet hackers and criminals also find it easier to spoof caller ID present in the text message. Hence this is the best channel they use for their criminal activity or so-called phishing, like the creation of misleading links to various websites having the capability to steal the personal credentials and private information of the users.

What is Verified SMS?

Using Google verified SMS, businesses can find it helpful to boost their communication with prospects and customers, foster trust, and avoid scams. Thanks to Google, it has come up with inspiring ways to instill trust factor in the outbound messages sent by businesses to the customers. Verified SMS is a novel solution that can include clear sender verification and help in branding so that the SMS sent reach recipients safely without spoiling the trust and credibility of the brand.

Now, let’s begin with SMS or Short Message Service. This is a globally used form of text messaging. If earlier it used to be the sources of personal messaging purposes, nowadays, businesses use them to communicate and reach their potential customers and existing customers seamlessly. This is also a preferred method for the customers to communicate with the concerned businesses instead of calls and emails.

About 64% of the consumers want the businesses to contact them through SMS often. Another exciting study says that 75% of the consumers wish to receive messages that contain special offers or discounts. The SMS messages are super engaging and the best ways to interact with customers and send them real-time notifications to maintain their interest in your business.

However, as discussed above, sending SMS isn’t always secure. Spoofing can badly affect your company’s reputation. To avoid such undesirable circumstances, we need to ensure that the sender’s identity is not limited to a phone number, instead, it is easier for the users to verify that the particular message was sent from your business. Verified messages make the business SMS more friendly to your customers and it lets them understand that the particular message was sent from your brand through authentication.

Benefits of Google Verified SMS

• Reveal the true identity of your business
• Prevent the chances of getting considered as scam messages
• Be securely authenticated and let messages be transferred to customers safely
• Build the trust factor among your customers
• Improve open rates for the messages your business sends to target users
• Drive more engagement from customers

How does Verified SMS appear to the customers?

If you send a verified SMS message to your customers, they can see your business name and recognize that this was sent by your company. This is a service by Google, where your business messages will appear on the device with companies name on the top of the messaging app and the business logo along with the message, and a verification badge in the messages thread, which verifies the sender.

About 85% of the users prefer having verified SMS in their message inbox rather than the usual SMS which pretends to be unsolicited. And if you wonder whether Google sees through your messages or you might lose privacy, you needn’t worry about it. Be informed that all communications happening between your business and Google are completely secure, and no message is shared with Google.

How Google Verified SMS works?

With assistance from Voxvalley, you can register phone numbers with Google. We responsibly send SMS across required mobile carriers just like the normal SMS text message. Google proceeds with message verification and incorporates the brand name, logo, and verification badge into the message thread.

When a verified message is sent, we send the authentication key required by Google, which is used for verification by the application. This authentication key is produced based on your sender identity, recipient’s contact number, text body, etc. Once the message is received, the application for messaging used by the user generates a specific auth key, and the key is Google verified. Due to one-way hash authentication, Google is not aware of the content or to whom the messages were sent.

How to get started with sending Google verified SMS?

With verified SMS services from Voxvalley, you get complete support in sending credible SMS to your customers and thereby building trust in your business. Get your business messages verified by Google and let branded messages reach your customers anywhere in the world. You can just kickstart the customer communications using verified SMS by signing up to the services from Voxvalley and letting our team help you start sending Google verified SMS through our omnichannel dashboard.