Sales funnel helps companies visualize the prospect’s path as it takes the customers on the journey of their buying process.

A proper sales funnel can turn website visitors to email subscribers, email subscribers to potential leads, and leads to clients.

But the problem arises when a brand fails to address customer requirements due to the seamless approach of a customer from multiple platforms.

A CPaaS solution can help brands execute their marketing strategies by providing an Omnichannel solution that connects all communication platforms by monitoring and analyzing customer engagement through user segmentation and advanced reporting.

CPaaS helps you aggregate a large amount of contextual information about your customer.

This information can be used on the communications platforms to send personalized messages, efficient and automate service by improving the quality of customer interaction.

The sale to any brand comes from marketing success, which means approaching and responding to the customers where they are, and whatever the device they’re using in.

What is CPaaS?

CPaaS stands for Communications Platform as a service.

It is the latest term used in cloud technology that takes things one step forward in cloud communications.

By leveraging cloud technology, CPaaS provides businesses of all sizes the ability to develop the embed communication features without having a need to invest in purpose-built applications.

CPaaS brings together: Voice, video, chat, and messages to applications by using API.

This platform offers API’s that simply integrate communications capabilities such as Voice, Video, SMS, Chat into any app, without having to change the screen.

Brands lose most of their business in generating, nurturing, qualifying, and converting potential leads.

Manually working on this process would eventually take a longer time.

New customers adopt new technologies to communicate with the brands.

To avoid losing this customer base it’s important for every brand to tag along with the new technologies.

Now, Let’s understand how using CPaaS in the sales funnel will fuel your business:

1) Increase in Quality of Leads:

The process of the sales funnels all begins with the awareness stage where customers don’t realize that a problem exists until a solution arrives.

At this stage, it’s the brand objective to communicate that the customer has a problem and you’ve got the way to solve it.

A CPaaS provider can help you identify, analyze the channels on where your target audience is likely to engage, and looking for the products and information.

2) Decrease in the Communication Gap:

Most enterprise communication frameworks have gaps in communicating with their customers, vendors, and suppliers.

It could be simply as interacting with each other with calls, messaging, and texts or can be as complex as manually logging in the calls in the CRM.

With its API’s driven architecture, CPaaS enables enterprises to leverage chat, voice, video and messaging without any difficulty.

3) Automated Reminders, Messages, and Transactional Messaging:

CPaaS can streamline transactional messages such as discounts, offers, and coupons.

For an instance, businesses can send coupon codes, seasonal discounts, birthday wishes, and welcome messages to the new customers to build strong relationships and establish the feeling of belongingness towards the brand.

CPaaS can enable different kinds of transactional messages, such as the end of season sale discounts, special offers for loyal customers and welcome messages for the new users.

Streamlining the transactional messaging can drastically improve the customer experience.

For instance, when a customer gets offers, discounts, and promotional codes he might probably place an order.

4) Integrated marketing communications:

Omnichannel communication lies at the heart of CPaaS.

In the modern digital space, an enterprise has several options like Voice, Video, Chat, and SMS to reach out to buyers.

It’s present normal that businesses use different services to communicate through these mediums.

There are automated marketing tools available for sending emails, campaigns available for SMS.

These distributed platforms can lead to redundancies, which ultimately affects the customer experience.

This disparate communication makes the customer feel annoying and even lead to complex problems.

Using CPaaS, different communication mediums can be integrated into one hub enables systematic and consistent messaging.

CPaaS segments the audiences into different groups based on similar customer buying profiles and sends notifications even if they vary in the products.

It might send pop-up messages to the mobile users and may send mails as a primary mode of communication to the set of people who use desktops.

5) Virtual numbers & DID’s for Local & Global Regions:

For example, if an enterprise closes a sale and lacks a physical presence in the region which it is intended to be, instead of setting up a call center and investing in additional resources they can opt for a single solution with CPaaS virtual numbers.

Most of the enterprises already use common toll-free number across the globe for their brand.

Likewise, they can opt for a single business number specific to the local region and build trust and local presence. DID (Direct Inward Calling) can be used for a missed call service. Missed calls from customers will be automatically entered into CRM and the marketing funnel can come into action.

DID’s can also be used to set up a feature of call recording, an IVR menu with initial addressing queries, and an option of call forwarding to the concerned person from the enterprise.

6) Loyalty Program Management:

CPaaS will automatically sign up the customers into a loyalty program if a customer keeps on visiting the brand page or frequently makes a purchase.

Once the customer gets a loyalty pass, they can be your premium customer and has an option of selecting to receive updates about their loyalty points and offers from their chosen mode of communication.

7) Automatic Retention of Customer Strategies:

By tracking the customer buying behavior and finding out how customers interact with your brand can help your business in reducing the risk of turnover.

If any customer you identify has not taken any action in a while, CPaaS could send them an automatic message of discounts or offers that tempts them to come back.

8) Chatbots & Customer Service:

CPaaS makes customer feel comfortable and easy to use application with Chat-based help, Video based help, SMS based help within the same application.

Customer will never have to leave the application in order to talk to the customer care executive.

As CPaaS allows business to integrate all the communications to a single hub, as everything is done at the backend.

So, customer reps don’t need to spend much time in gathering customer information.

The reps already know the issue of the buyer as they have complete communication history of the buyer with their brand.

This helps customer reps to directly jump on to the buyer’s query and resolve it.

9) Face-to Face Interaction within the App:

CPaaS helps you get one step closer to your audience with RTC (real time communication) thus promising to help you in designing better communication experiences with your customers.

The face-to-face interaction between buyers and enterprises will leave a personal touch between the parties and can lead to a long-term relationship. Vox CPaaS provides you an SDK (Software Development Kit) which helps you integrate live video chats within the same application.

It enables two-way video when both parties get connected and making it more personal for your customers.

Conclusion:

If you’re looking to fuel your business and wanted to adopt CPaaS in your sales funnel then contact Vox CPaaS representative to explore voice, video, chat, and APIs.

CPaaS provides you Sample codes, pre-built applications and standard based application programming interfaces API’s and SDK’s for building applications on different devices (mobile, desktop or a tablet).