5 Key Benefits of Promotional SMS

benefits of promotional sms

The benefits of promotional SMS are humongous.

When you have a dedicated target of customers to reach, promotional SMS is the way to go.

Your message can reach hundreds with a single click on your mobile or website.

An ideal promotional SMS message has a call-to-action reaching those customers who have opted to receive these messages and you benefit in their taking action.

Organizations typically launch promotional SMS campaigns for context-driven messages.

While the context is decisive, organizations benefit in upselling, branding, advertising, promoting a product, or even sending seasons wishes.

Recent studies show that 31% of consumers opt-in for promotional messages to get the latest about your products thus reducing their time of visiting a website or mobile app to get information.

Here Are The Benefits of Promotional SMS:

  • An SMS campaign consisting of a series of messages spread over a period of time improves conversion rates. Consumers engage with multiple messages and create an association with your messages, and are ready to act on the message’s call-to-action.
  • Studies show that SMS open time lag is three minutes which means customers read your SMS within three to five minutes of your text message reaching them. Since SMS is quick to read, hand customers prefer an SMS to email or phone calls thus opening new avenues for business promotion.
  • When you have a huge distribution list to reach out to, sending individual emails or calling is cumbersome. Bulk promotional SMS solves this for you allowing you to reach the maximum number of customers.
  • Promotional SMS is one of the most flexible, and easy methods of reaching out to customers with the lowest investment.
  • Return on Investment is the highest in promotional SMS marketing campaigns when compared to all other campaigns

Promotional SMS is useful for multiple industries and we can see that retailers, hospitals, educational institutions, tourism, real estate, and many other verticals are thriving with this activity.

The benefits of promotional SMS are unlimited and hence are the most tempting option for any business today!

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