The Marketing of products and services has assumed sea changes in the last two decades.

We can experience new methods, and levels of marketing in the current business world.

While field marketing continues to occupy a chunk in any industry, it is the internet marketing and other inbound marketing channels that have picked up the baton.

One of the most effective and favorite of marketers is SMS marketing.

Importance of SMS marketing:

To understand why is SMS marketing important today, we must understand what is SMS marketing in the first place.

SMS marketing is to facilitate promotional marketing campaigns.

These messages are blasted to indicate time-sensitive offers, alerts, branding, and product and service updates to customers, and people, who have consented to receive these messages.

It goes without saying then the power of SMS marketing cannot be undermined.

While maintaining contact with customers is accomplished with SMS marketing, this method assures taking the relationship to the next level.

Your customers are the first to know about your offers.

The uses of SMS marketing for any organization have taken an upward trend due to its cost-effective nature.

To understand the benefits of SMS marketing in any organization, it is relevant to look at what your objectives of SMS marketing are.

Objectives of SMS marketing:

• One of the most critical objectives of SMS marketing is promoting business
• Improving customer experience and engaging with customers
• Reaching out to more customers, and creating customers
• Increasing sales through promotions
• Sending out product updates and new product launches to existing, and new customers

Your objectives could be one, or all of the above, but the power of SMS marketing can be ascertained by forming your strategy for the campaign.

For example, choosing the right keyword should be the first aspect of your campaign.

Strategizing differently for the various products or services you are promoting forms another critical step in the entirety of the picture. It is now time to look at some of the benefits of SMS marketing.

5 key benefits of SMS marketing:

• High open rate:

  SMS is the most used and vastly read message in the marketing channels. It has a 98% open rate when compared to a 20% email open rate. Emails can be lost in chain mails, spam folders, or in countless mails in inbox. However, SMS can be readily seen, and read without losing its way

• Far and wide reach:

  SMS can reach any mobile phone without the need for the Internet. Business organizations can widen their customer network across vast demographics. With a single click, you can impress thousands of customers. Widespread scattering of your promotional offers, discounts, branding messages, etc. are delivered within seconds

• Pocket-friendly:

  SMS does not cost much. Even if you have to send bulk SMS to hundreds and thousands of customers, it is very cheap and cost-effective. This method is especially suitable for small set-ups, and start-ups

• Improved customer engagement:

  SMS allows you to improve engagement with customers. It makes you available for them; responses from customers are assured and frequent enabling a sound relationship with customers

• Fast delivery:

  This is by far the fastest way of reaching your customers. All you have to do is create a meaningful, creative, and attractive text with keywords, and send to the distribution list

Conclusion:

Continuous research by marketing agencies has shown that almost 8% of the world’s population visits and buys products after receiving a promotional offer. In a fast-paced business culture, SMS marketing holds a very important place and will remain so in the future too. SMS marketing being a quick and reliable technique, millions of companies worldwide are using it. This said then, SMS marketing is the most sought after marketing channel today, and in future too!