{"id":473,"date":"2021-01-02T16:51:30","date_gmt":"2021-01-02T11:21:30","guid":{"rendered":"https:\/\/vox-cpaas.com\/blog\/?p=473"},"modified":"2021-01-02T16:52:08","modified_gmt":"2021-01-02T11:22:08","slug":"how-cpaas-helps-retail-and-ecommerce-companies","status":"publish","type":"post","link":"https:\/\/vox-cpaas.com\/blog\/how-cpaas-helps-retail-and-ecommerce-companies\/","title":{"rendered":"How CPaaS Helps Retail and E-commerce Companies"},"content":{"rendered":"\n<p>Retail companies online and e-commerce outlets have gained remarkable importance during Covid-19 times owning to suspension of all in-person channels of shopping.<\/p>\n\n\n\n<p>Given the technology impact on this kind of shopping, CPaaS helps in real-time omni-channel communication.<\/p>\n\n\n\n<p>Let us understand how CPaaS can help retailers and e-commerce businesses thrive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1) Challenges in Retail and E-commerce Shopping:<\/strong><\/h2>\n\n\n\n<p>The fundamental challenge in online shopping channels is the customer engagement affecting their shopping experience.<\/p>\n\n\n\n<p>While many organizations boast of all the types of communication, but most do not function in an integrated fashion.<\/p>\n\n\n\n<p>Sporadic and unrelated messages pop up in customers\u2019 chat, or SMS boxes leaving the customers annoyed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2) How Do We Remedy This:<\/strong><\/h2>\n\n\n\n<p>Enhancing the way they shop and be fulfilled in their shopping experience, CPaaS allows for bridging the gaps through various features.<\/p>\n\n\n\n<p>The SDKs and APIs that serve this are SMS, chat apps, voice calling, and video calling all from your web, or mobile application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3) Keep Customers Engaged in Your Website:<\/strong><\/h2>\n\n\n\n<p>In a typical shopping scenario, customers leave the website if they are not attended to immediately.<\/p>\n\n\n\n<p>If a customer reaches the support desk via chat, any delay in response makes him leave.<\/p>\n\n\n\n<p>In such cases, a click-to-call option can be integrated with the chat feature allowing for the transfer of the customer to a representative.<\/p>\n\n\n\n<p>The intention is the customer is served and does not leave the website.<\/p>\n\n\n\n<p>With CPaaS, required APIs can be integrated and serve the customers satisfactorily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4) Stay Integrated:<\/strong><\/h2>\n\n\n\n<p>By integrating the required APIs, customers get notifications periodically about the items they have bought.<\/p>\n\n\n\n<p>Customers do not have to visit the website even.<\/p>\n\n\n\n<p>Stores can send personalized SMS through automated solutions integrated with the CRM.<\/p>\n\n\n\n<p>Brand loyalty, promotional offers, new products, and discounts, are sent out to customers, seamlessly allowing your customers to know of these first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5) Reinvent Customer Support:<\/strong><\/h2>\n\n\n\n<p>Redesign the way customer support works in your online store.<\/p>\n\n\n\n<p>Do away with the boring and tedious IVR messages and offer a simple solution with CPaaS.<\/p>\n\n\n\n<p>CPaaS SDKs and APIs collect data, analyze, and use the insights from customer inquiries to provide appropriate response quickly.<\/p>\n\n\n\n<p>Streamline all your communications with customers by approaching them in their favorite mode of communication with CPaaS.<\/p>\n\n\n\n<p>You can put the new communication features on a fast-track mode by accepting CPaaS.<\/p>\n\n\n\n<p>This helps in retaining existing customers and attracting new customers.<\/p>\n\n\n\n<p>You stay assured of being future proof by embracing CPaaS in your real-time communications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail companies online and e-commerce outlets have gained remarkable importance during Covid-19 times owning to suspension of all in-person channels of shopping. Given the technology impact on this kind of shopping, CPaaS helps in real-time omni-channel communication. Let us understand how CPaaS can help retailers and e-commerce businesses thrive. 1) Challenges in Retail and E-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpaas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How CPaaS Helps Retail and E-commerce Companies | Blog | Vox CPaaS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vox-cpaas.com\/blog\/how-cpaas-helps-retail-and-ecommerce-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How CPaaS Helps Retail and E-commerce Companies | Blog | Vox CPaaS\" \/>\n<meta property=\"og:description\" content=\"Retail companies online and e-commerce outlets have gained remarkable importance during Covid-19 times owning to suspension of all in-person channels of shopping. 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