{"id":302,"date":"2020-10-17T19:12:50","date_gmt":"2020-10-17T13:42:50","guid":{"rendered":"https:\/\/vox-cpaas.com\/blog\/?p=302"},"modified":"2020-10-30T23:36:34","modified_gmt":"2020-10-30T18:06:34","slug":"two-way-messaging","status":"publish","type":"post","link":"https:\/\/vox-cpaas.com\/blog\/two-way-messaging\/","title":{"rendered":"Stay Connected With Customers Using Two-way Messaging"},"content":{"rendered":"\n<p>SMS has been a critical communication tool, especially during the uncertain times of Covid-19 with a restricted physical movement.<\/p>\n\n\n\n<p>Two-way messaging especially is still the most popular messaging system for businesses committed to interacting with their customers regularly to enhance business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Two-way Messaging:<\/strong><\/h2>\n\n\n\n<p>Two-way messaging or two-way SMS is a capability to send and receive messages to and from customers.<\/p>\n\n\n\n<p>Unlike the one-way SMS, two-way allows you to send relevant information and receive a text response, hence facilitating an authentic conversation with the recipient.<\/p>\n\n\n\n<p>While offering a personalized experience to the customers, two-way messaging is a direct, specific, and action-oriented message.<\/p>\n\n\n\n<p>This enables the customers to interact with businesses.<\/p>\n\n\n\n<p>Organizations that are actively aspiring to build their customer relations and increase sales find this a viable alternative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sending Messages Using APIs From Web and Mobile Apps:<\/strong><\/h2>\n\n\n\n<p>Hundreds of people can be reached through two-way messaging using a web-based platform or mobile app by integrating an API.<\/p>\n\n\n\n<p>Our two-way messaging is an easy-to-use, web and mobile-based solution for all your bulk SMS needs.<\/p>\n\n\n\n<p>We integrate APIs to enable you to send high-volume messages to your customers to respond back in short codes, or use long codes in the SMS marketing campaigns.<\/p>\n\n\n\n<p>Here is how the integration works: <\/p>\n\n\n\n<p>You can enable SMS from your applications within minutes in three easy steps.<\/p>\n\n\n\n<p>1. We provide API which is integrated into your web app or mobile app<\/p>\n\n\n\n<p>2. Integrate OTP or two-factor authentication API to safeguard your data, accounts, and users transactions<\/p>\n\n\n\n<p>3. Build your unique identity while sending an SMS by having your own sender ID<\/p>\n\n\n\n<p>And you are ready to go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Major Benefits of Two-way Messaging:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) High Read-rate:<\/strong><\/h3>\n\n\n\n<p>SMS is the most read in the communications world.<\/p>\n\n\n\n<p>It has a whopping 98% read-rate as compared to the 48% read-rate of emails. Almost 90% of messages are read within 3 minutes of the receipt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Easy to Manage:<\/strong><\/h3>\n\n\n\n<p>For recipients receiving, reading, and responding to SMS is easier than opening emails or instant messages.<\/p>\n\n\n\n<p>More people are willing to respond to SMS in two-way messaging as the response is in a short code of letters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Low-cost and High ROI:<\/strong><\/h3>\n\n\n\n<p>Setting up two-way messaging is cheaper compared to other messaging platforms.<\/p>\n\n\n\n<p>The return is unquestionably high on the investment because customers are more likely to buy your products again when they receive promotional messages from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Enhanced Customer Interaction: <\/strong><\/h3>\n\n\n\n<p>SMS increases your chances of interacting with customers to a higher level.<\/p>\n\n\n\n<p>Since customers find it easy to respond to SMS, loyalty programs, and sales offers are highly recommended in two-way messaging.<\/p>\n\n\n\n<p>Based on customer behavior index and regions, messages can be customized to their particular needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Reliable and Flexible:<\/strong><\/h3>\n\n\n\n<p>Despite the range of communication channels available for marketing, SMS still stands tall in reaching the patrons.<\/p>\n\n\n\n<p>Using bulk SMS you can reach a large chunk of your customers in a very short time<\/p>\n\n\n\n<p>Like it or not, SMS is going to be a way of life in the future too.<\/p>\n\n\n\n<p>And having said that, engaging with existing customers, and to make way for further business is indeed the greatest opportunity with a small cost of integrating the API to your web and mobile apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS has been a critical communication tool, especially during the uncertain times of Covid-19 with a restricted physical movement. Two-way messaging especially is still the most popular messaging system for businesses committed to interacting with their customers regularly to enhance business. Two-way Messaging: Two-way messaging or two-way SMS is a capability to send and receive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stay Connected With Customers Using Two-way Messaging | Blog | Vox CPaaS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vox-cpaas.com\/blog\/two-way-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stay Connected With Customers Using Two-way Messaging | Blog | Vox CPaaS\" \/>\n<meta property=\"og:description\" content=\"SMS has been a critical communication tool, especially during the uncertain times of Covid-19 with a restricted physical movement. 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